The project involves two tasks. The organisation of a broad promotional campaign with a national and international scope will consist of the economic promotion of Lubuskie voivodship by supporting entrepreneurs from the SME sector representing the tourism industry, presenting their tourist product and reaching a wide range of end-users, i.e. potential domestic and foreign tourists benefiting from their tourist offer in our region. The aim is to increase the visibility of the tourism industry of Lubuskie companies and to identify the economic potential of the region related to tourism and the products and services it produces. Promotional activities will be focused on creating recognition of Lubuskie voivodship in a group of residents of neighbouring regions both in Poland and abroad – on the German side. The image of an open and encouraging region will be created. The campaign will use promotional tools such as: promotional campaign presenting tourist attractions of lubuskie voivodship on radio stations and social media using the website: Facebook, Twitter and YouTube, as well as a promotional campaign such as display on Polish websites. The second task is to promote the economic promotion of Lubuskie SMEs at domestic and foreign trade fairs in 2020 and aims to increase the recognition of Lubuskie tourism companies in the domestic and international arena by promoting the tourism offer of Lubuskie voivodship, while at the same time building the image of the region, as an attractive place for new investments and an entrepreneur-friendly region. The fair will be addressed to micro, small and medium-sized enterprises from the tourism industry, conducting business activities in Lubuskie voivodship.[...]