The main aim of the project is to increase by the end of 2024 the competitiveness of companies from the area of Great Masurian Lakes (KWJM), to increase the dynamics of the expansion of local business into the domestic and foreign markets as well as to increase the value of investments. The project is implemented in partnership by the Association of Great Mazury Lakes 2020 and 11 local governments in the area of KWJM. The results of the project will benefit entrepreneurs belonging to the category of SMEs in the KWJM area and the recipients of promotional activities will be: investors, domestic and foreign contractors, importers. The main activities of the project: —Developing and launching the Economic Information System; —Development and commissioning of Mazury Investor and Exporter Service System; —Organisation of a series of meetings and conferences entitled “Business in Mazury”; —Organisation of incoming economic missions -Development of the Visual Identification System (SIW) -Polish advertising campaign, promoting KWJM as an attractive place to invest and conduct business; — PR activities in Poland and abroad presenting the economic potential of the KWJM area and its investment attractiveness; —Advertising campaigns in social media, presenting KWJM as an attractive place to live, work and do business; —Developing a film presenting the potential of KWJM’s intelligent specialisation – water economy for business tourism and a promotional folder with business tourism offer; —Publication and distribution of promotional publications; —Tracing research to measure the effectiveness of economic promotion activities; —A cycle of training to raise the competence of people involved in the implementation of the project. The project fits into implementation of the assumptions of SZOOP RPO WiM 2014-2020, implementing product indicators for Sub-measure 1.4.1:Support of information and promotion projects of an international nature (10), Support for information and promotion projects of a national nature