THIS IS A PROFESSIONAL FIGURE SPECIALISING IN THE DESIGN, PLANNING AND MANAGEMENT OF INTERNATIONALISATION PROCESSES BY USING THE DIGITAL TECHNOLOGY USAGE OF DIGITAL TECHNOLOGIES. THIS IS A SPECIALIST PROFESSIONAL FIGURE SPECIALISING IN THE DESIGN, PLANNING AND MANAGEMENT OF INTERNATIONALISATION PROCESSES. THE ROLE IS TO MANAGE DEVELOPMENT IN ORDER TO REACH NEW MARKETS AND TO ESTABLISH PARTNERSHIPS BEYOND NATIONAL BORDERS, SELECTING AND USING EFFECTIVELY THE MIX OF CHANNELS AND DIGITAL TOOLS THAT MEET THE CHARACTERISTICS AND NEEDS OF THE DIFFERENT TYPES OF COMPANIES, PRODUCTS AND/OR SERVICES.