THE PROJECT AIMS TO FORM A PROFESSIONAL FIGURE RESPONSIBLE FOR THE PLANNING, DESIGN, IMPLEMENTATION AND MONITORING OF THIS SET OF ACTIVITIES FOR PUBLIC RELATIONS, MARKETING AND PUBLIC PROCUREMENT BY MEANS OF AND OFF-LINE TO GENERATE POSITIVE PUBLICITY AND TO INCREASE THE ASSESSMENT AND ESTIMATION OF CONSUMERS, BOTH DOMESTIC AND ABROAD, TOWARDS LOCAL PRODUCTS/SERVICES/INTANGIBLE ASSETS IN ORDER TO ACHIEVE BUSINESS OBJECTIVES. THROUGH THE 450-HOUR THEORETICAL TRAINING AND THE 720 TRAINEESHIP, THE PARTICIPANT WILL BE ABLE TO ACT AUTONOMOUSLY OR IN AN ALTERNATIVE WAY TO PUBLIC BODIES OR PRIVATE COMPANIES IN ANY SECTOR.