THE PROJECT Â BECOMES MORE EFFECTIVE — THE ADDED VALUE OF THIS SOLUTION WILL BE THE VALUE ADDED BY THE AGRICULTURAL SECTOR OF THE AGRICULTURAL SECTOR SO AS TO ENHANCE THE VALUE AND MAKE THE SOCIAL ROLE OF THIS SECTOR MORE EFFECTIVE. THIS WILL BE DONE BY DIRECTING MARGINALITI FROM THE DIVERSIFICATION OF ITS ECONOMIC ACTIVITY TOWARDS THE OBJECTIVE OF DEVELOPING AN INNOVATIVE MODEL OF ACTIVE SOCIAL INCLUSION THROUGH PARTICIPATIVE PRACTICES IN SOCIAL AGRICULTURE. THE PROJECT FORESEES THE CREATION OF AN INNOVATIVE START-UP TO PROMOTE THE DISSEMINATION OF A REGIONALLY ETHICALLY BASED BRAND AT REGIONAL LEVEL (WITH A COUNTRY PERSPECTIVE) AND TO INVEST RESOURCES TO FACILITATE ACCESS TO SOCIAL AND HEALTH SERVICES.