THIS PROJECT INITIATIVE IS SET UP WITH THE OBJECTIVE OF IMPLEMENTING A SPECIFIC TRAINING INITIATIVE WHICH WILL SPECIFICALLY PROVIDE THE PARTICIPANTS WITH THE TECHNICAL SKILLS THAT WILL BE ABLE TO OFFER THE PARTICIPANTS THE KNOW-HOW WHICH IS NECESSARY IN ORDER TO FAVOUR INCLUSION/REINTEGRATION INTO THE LABOUR MARKET, AND THAT, IN PARALLEL, AN INDIVIDUAL INVESTMENT CAPABLE OF LEADING TO THE CREATION OF A PROFESSIONAL QUALITY PROJECT, WHICH IS ABLE TO CREATE A PROFESSIONAL QUALITY PROJECT, CAN BE REPRESENTED FOR THE TARGET AUDIENCE. IN VIEW OF THE CONSTANT CHANGES IN THE WORLD OF WORK AND, IN PARALLEL, TO THE NEED FOR INNOVATION IN THE REGIONAL CONTEXT, THE PROJECT FOCUSES ON ICT SKILLS AND THE UPTAKE OF WEB AND ONLINE COMMUNICATION TECHNOLOGIES IN A SPIRIT OF MARKETING AND PROMOTION. PROFESSIONAL SOCIAL WEB MARKETING, WHICH: