THE COURSE, STRUCTURED FOR RECEPTION, PROMOTION, COMMERCIAL AND OPERATIONAL MARKETING ROLES, AIMS TO STRENGTHEN THE TECHNICAL CAPACITY OF WEB AND SOCIAL MEDIA AND COMMUNICATIVE EXCELLENCE TO INCREASE BUSINESS VISIBILITY AND MARKET RETENTION. THE TRAINING MEASURE IS DIVIDED INTO 4 UF AND INVOLVES THE DEVELOPMENT OF SPECIFIC, DISTINCTIVE AND ADDITIONAL SKILLS, KNOWLEDGE AND SKILLS, AIMED AT INCREASING THE SERVICE TO THE CUSTOMER/USER THROUGH A CONTINUOUS IMPROVEMENT AND UPDATING OF THE ROLE IN TERMS OF COMPETITIVENESS AND, ABOVE ALL, TO THE SATISFACTION OF THE INTERLOCUTOR.