The web media & IMmarketing Specialist is responsible for the structuring of the content of an Internet site on the basis of the presence and visibility strategies of a company or of a brand. IT IS RESPONSIBLE FOR STRUCTURING AND DEVELOPING THE CONTENT AND THE CODE OF A SITE WITH A FUNCTION OF INDEXING AND POSITIONING FOR SEARCH ENGINES. WORKS TOGETHER TO DEVELOP AND DEVELOP WEB MARKETING AND COMMUNICATION CAMPAIGNS THROUGH THE MAIN SOCIAL MEDIA CHANNELS, ENSURING THEIR EDITORIAL AND CONTENT CONTENT, AND DEALING WITH THE ENGAGEMENT AND CONTENT INVOLVEMENT OF USERS AND THE MANAGEMENT OF THE COMMUNITY ONLINE.\ NLE ON EXIT OF THE PROFESSIONAL PROFILE MAKE IT POSSIBLE TO OPERATE AS A TECHNICAL EXPERT IN CONTENT MANAGEMENT, SEO (SEARCH ENGINE OPTIMISATION) AND SEM (SEARCH ENGINE MARKETING), SOCIAL MEDIA MANAGEMENT AND MARKETING, USING THE TOOLS OF GOOGLE ADWORDS AND ANALYTICS, WEB DESIGN, SOCIAL MEDIA, LITE-MAIL MARKETING, A.K.A.