THE AIM OF THE PROJECT IS TO SUPPORT AND DEVELOP THE TRAINING OF NEW SKILLS AND CONTINUOUS UPDATING OF 41 EMPLOYEES OF SICUR TYRES GROUP SRL, CERTIFIED ISO 9001, ISO 14001, OHSAS 18001 AND THE MODEL FORMER LEGISLATIVE DECREE 231/2001, WHICH, WITH ITS 4 SITES OF BOLZANO, MERANO, BRESSANONE AND BRUNICO, IS RESPONSIBLE FOR RETAIL TYRES AND THE SUPPLY OF RELATED SERVICES.\ THE SECTOR SHOWS A POSITIVE TREND AT BOTH LOCAL AND GLOBAL LEVELS: IN ORDER TO BE ABLE TO RESPOND TO THE INCREASING CHALLENGES OF THE FUTURE, THE PROJECT THEREFORE INTENDS TO TRAIN STAFF IN THE FIELDS OF MANAGEMENT, MARKETING AND COMMUNICATION, THEREBY CONTRIBUTING SUBSTANTIALLY TO THE COMPETITIVENESS OF THE COMPANY’S ACTIVITIES, WHILE ALSO IMPROVING THE QUALITY STANDARDS FOR BUSINESS BEHAVIOUR AND THE SERVICES OFFERED.\ NTHE PROJECT IS INSTRUMENTAL IN THE INTERNAL STRATEGIC REORGANISATION AND REWORKING OF THE SALES PHILOSOPHY AND THE APPROACH TO INTERNAL AND EXTERNAL CUSTOMERS.