THE DIGITAL PROMOTION AND CROSS MEDIA SPECIALIST FOR TOURISM DEALS WITH DESIGNING, MANAGING AND VERIFYING WEB MEDIA MARKETING AND MARKETING STRATEGIES FOR TOURISM FACILITIES AND TOURISM SERVICE COMPANIES USING WEB 2.0 COMMUNICATION TOOLS, OPEN DATA AND BIGDATA. THE ROUTE PROVIDES FOR A THEORETICAL PERIOD OF THEORETICAL TRAINING, SPECIALISED CONTENT, OF TOTAL DURATION OF 450 HOURS AND A TRAINEESHIP OF 6 MONTHS (N 720 HOURS) FOR A COMMITMENT NOT EXCEEDING 8 HOURS PER DAY AND 120 HOURS PER MONTH, CARRIED OUT IN PRIVATE STRUCTURES (ENTERPRISES, ENTITIES SIMILAR TO THEM), PUBLIC OR PRIVATE RESEARCH CENTRES OR FOUNDATIONS UNDER THE SCOPE OF INTERVENTION IDENTIFIED IN THE PROJECT.