THE REFERENCE PROFESSION IS THAT OF THE TECHNICAL DEVELOPMENT OF NICHE AGRI-FOOD PRODUCTS. THE PROFESSION IN QUESTION IS AN EXPERT IN THE PROMOTION OF NICHE AGRI-FOOD PRODUCTS AND Ê CAPABLE OF MARKETING THE PRODUCTS USING APPROPRIATE DISTRIBUTION CHANNELS AND ACTIVATING INTEGRATED LOGISTIC PROCESSES. IN PARTICULAR, THE PROFESSIONAL PERSON IN QUESTION IS THE ONE WHO, USING TARGETED SOURCES AND RESEARCH, ANALYSES THE MARKET BY DETECTING TRENDS IN ORDER TO PUT IN PLACE APPROPRIATE POSITIONING AND PROMOTION OF THE PRODUCTS IN THE SECTOR THROUGH APPROPRIATE MARKETING CAMPAIGNS. WHILE IN THE AGRO-INDUSTRIAL SECTOR, THE PROFILE HAS A MULTI-SECTOR DIMENSION IN THAT IT HAS A HIGH DEGREE OF TRANSVERSAL AND TRANSFERABLE SKILLS IN THE MARKETING OF DIFFERENT PRODUCT TYPES IN ALL SECTORS THAT ANIMATE THE REFERENCE SECTOR.
