THE OUTPUT PROFESSION WILL BE ABLE TO PLAN WEB SOLUTIONS BY OPTIMISING THE SEARCH ENGINE MARKETING, REMARKETING CODE AND TO FAVOUR SEARCH ENGINE OPTIMISATION; IN ADDITION, THEY WILL HAVE A THOROUGH UNDERSTANDING OF THE MAIN SOCIAL MEDIA CHANNELS, THEIR ADVERTISING AND REPORTING METHODS, GOOD OPERATIONAL COMMUNICATION PLANNING AND THE DEVELOPMENT OF SOCIAL MEDIA STRATEGIES THROUGH ANALYSIS AND IMPLEMENTATION OF PROMOTIONAL CAMPAIGNS. IT WILL ALSO BE ABLE TO DEVELOP STRATEGIES FOR CONTENT MARKETING, SET UP AND MAINTAIN CONTENT FOR NETWORKING, MONITOR CONVERSATIONS, COMPETITORS AND PERFORMANCE.