THE PROFESSIONAL FIGURE ON THE REGIONAL RELEASE OF THE REGION WILL BE ABLE TO USE CAD 2D AND 3D SOFTWARE TO CARRY OUT A FIRST DETAILED DESIGN OR PROTOTYPE ON THE BASIS OF CUSTOMER REQUESTS, POSSIBLY WITH THE USE OF 3D PRINTERS AND LASER CUTTING MACHINES. IN THE SUBSEQUENT STAGES, IT MUST BE ABLE TO REFINE THE PROTOTYPE AND SELECT THE BEST MATERIALS TO PRODUCE IT THROUGH THE COMPARISON WITH ALL THOSE INVOLVED IN THE PRODUCTION AND SALE OF THE PRODUCT, FROM PRODUCTION MANAGERS, AND FROM DESIGNERS TO SALES MANAGERS. IN ADDITION, THEY WILL HAVE A GOOD UNDERSTANDING OF THE MAIN SOCIAL REFERENCE CHANNELS, THEIR METHODS OF ADVERTISING AND REPORTING, GOOD MANAGEMENT AND BUSINESS COMMUNICATION PLANNING AND THE DEVELOPMENT OF MARKETING SOCIAL MEDIA STRATEGIES THROUGH ANALYSIS AND IMPLEMENTATION OF PROMOTIONAL CAMPAIGNS.