THE MULTIMEDIA TECHNICIANS WILL BE ABLE TO DESIGN AND DEVELOP MULTIMEDIA CONTENT AND USE THEM TO COMMUNICATE THE PRODUCTS, CULTURE AND VALUES OF UNÂBUSINESS OR AN INSTITUTION AFTER HAVING TRANSPOSED CHARACTERISTICS AND REQUIREMENTS. SA MANAGES RELATIONS WITH THE CLIENT AND COOPERATES WITH THE CLIENT IN THE SELECTION OF THE BEST AVAILABLE TOOLS AND COMMUNICATION TOOLS FOR THE PROMOTION OF THE PRODUCT/SERVICE. THANKS TO A THOROUGH KNOWLEDGE OF THE MAIN SOCIAL MEDIA CHANNELS, THEIR METHODS OF ADVERTISING AND REPORTING, THEY WILL ALSO BE ABLE TO DEVELOP STRATEGIES FOR CONTENT MARKETING, SET UP AND MAINTAIN CONTENT FOR NETWORKING, MONITOR CONVERSATIONS, COMPETITORS AND PERFORMANCE.