PROJECT TITLE: S.C.A. MARKETING AND COMMUNICATION STRATEGIES: TELETIONDURATION FOUNDATION OF THE PROJECT IN HOURS: 80N° RECIPIENTS: 13THE SMAC PROJECT, IN LINE WITH THE NOTICE, RESPONDS TO THE PRIMARY NEED TO CONTRIBUTE CONCRETELY TO THE STRENGTHENING OF THE ENTERPRISE’S COMPETITIVENESS THROUGH ACTIONS TO IMPROVE COMMUNICATION AND MARKETING STRATEGIES TOWARDS THE OUTSIDE WORLD, NOT ONLY IN TERMS OF DIGITISATION AND THE USE OF NEW TECHNOLOGICAL TOOLS, BUT ALSO IN TERMS OF ORGANISATIONAL RENEWAL AND PROJECT MANAGEMENT OF THE WHOLE MARKETING SYSTEM WITH A VIEW TO GAINING NEW INSIGHTS INTO THE WORK OF THE FOUNDATION AND INVOLVING NEW DONORS, VOLUNTEERS AND DIALOGERS.