The aim of the project is to improve the quality of study at the AMU with regard to the current development of the labour market, which is not saturated in the cultural and creative field, but it demands graduates with a broader professional profile than the AMU is now able to offer. A total of 24 Mgr. and Bc. strategically important study programmes will be accredited with the cooperation of experts from the application sphere and international experts, a system of support for career growth of teachers will be established and a system of evaluation of the quality of studies and creative activities will be implemented.