THE INITIATIVE AIMS TO STUDY AND DEVELOP AN INNOVATIVE 3D PRINTING PROCESS FOR CERAMICS, TO BE APPLIED TO THE FASHION INDUSTRY, ESPECIALLY FOR WATCHES, JEWELLERY, AND ACCESSORIES. THE OBJECTIVES RANGE FROM A REDUCTION IN PRODUCTION TIMES AND COSTS, TO THE CREATION OF NEW FORMS THAT ENHANCE THE CREATION OF DESIGNERS, TO THE USE OF ALTERNATIVE WAYS OF REDUCING AND MITIGATING THE EFFECTS OF COUNTERFEITING. IN PARTICULAR, THE SOLUTION