INTRODUCTION OF PHARECH PHARMACOGENETICS, BORN IN 2010, NOW WITH A MARKET SHARE IN ITALY OF 70 %, IT IS AN ABSOLUTE LEADER IN THE FIELD OF PHARMACOGENETICS AND PERSONALISATION OF TREATMENT. PRIORITY AREA OF APPLICATION OF THE RESEARCH DEVELOPED BY DIPECH PHARMACOGENETICS ÃO CANCER IS A MAJOR PRIORITY. THE COMPANY SUPPORTS ITS OWN RESEARCH THROUGH THE SALE AND DEVELOPMENT OF PHARMACOGENETIC TESTS USED IN PERSONALISED AND GENETIC MEDICINE BASED ON, FOR PRIMARITARED, THE TREATMENTS THAT ARE INVASIVE. ANTI-CANCER. AS A RESULT OF THE PHARMACOGENETIC KITS DEVELOPED BY DIOTECH PHARMACOGENETICS, IT IS POSSIBLE TO PERSONALISE CHEMOTHERAPY AND RADIOTHERAPEUTIC TREATMENTS, MAKING THEM EFFECTIVE AND REDUCING THEIR SIDE EFFECTS. PHARMACOGENETICS SOLUTIONS ALSO AFFECT LUNG AND SKIN CANCERS BEYOND THE COLON; BRAIN TUMOURS; CARDIOVASCULAR FIELD. NOWADAYS, THE PHARMACOGENETIC TESTS ARE BEING IMPOSED AS A MANDATORY REQUIREMENT FOR THE USE OF ANTIMUM DRUGS.