PROJECT PROPOSAL: THE CHALLENGE FACING THE FOOTWEAR MARKET TODAY IS NOT ONLY TO CREATE NEW MARKET SHARES OR TO EXPAND PRODUCTION IN A PARTICULAR AREA, BUT TO OFFER SOMETHING INNOVATIVE AND, AT THE SAME TIME, TO OFFER THE SINGLE PRODUCT, WHICH IS ATTRACTIVE AND ALWAYS SUSTAINABLE. IN PARTICULAR, THE WELL-BEING AND COMFORT OF THE FOOTWEAR SO FAR REGARDED AS ALMOST RANDOM ELEMENTS HAVE BECOME DECISIVE FACTORS FOR THE APPRECIATION AND SUCCESS OF A SHOE AT AN EARLY STAGE IN THE DESIGN OF THE FOOTWEAR. IN ADDITION, IT IS NOW IMPORTANT TO IMPLEMENT ALSO MULTIFUNCTIONAL PRODUCTS, FOR WHICH CIOÊ MUST COEXIST AND ALSO COEXIST IN COMBINATION WITH ONE ANOTHER, SUCH AS THE IMPERMEABILITWILL TO THE WATER AND THE PERMEABILITY WILL BE STRONG IN COMBINATION WITH THE STRENGTH IN COMBINATION WITH THE SOFTNESS. THE CHOICE OF MATE