THE FLORENS ÃS HAS BEEN PRESENT IN THE INTERNATIONAL CHILD SHOE MARKET FOR SEVERAL YEARS AND HAS ALWAYS RECEIVED STRONG ATTENTION TO THE TRENDS OF ITS ACQUIRED AND POTENTIAL CUSTOMER BASE. IN THE GLOBAL LANDSCAPE, THE POPULATION IS INCREASINGLY BECOMING MORE AWARE OF THE POPULATION IN THE FIELD OF ORGANIC AND SPACE, COVERING ALL AREAS OF DIET, NUTRITION, LIFESTYLES AND THUS FASHIONABLE ENVIRONMENTS. THIS TREND IS CONFIRMED, FOR EXAMPLE, BY THE GROWTH RATE OF THE POPULATION, WHICH IN SOME WAY IS DEFINED AS VEGAN (OR VEGETARIAN), WHICH INCREASES BY MORE THAN 1 % PER YEAR AND THAT NOW IN ITALY, Ê EQUAL TO 8 % (SOURCE EURISPES). THIS ANALYSIS OF THE SURROUNDING MARKET AND MARKET TRENDS STEMS FROM YOUR DESIGN IDEA, WHICH CONSISTS OF THE ESTABLISHMENT OF AN ENVIRONMENTALLY SUSTAINABLE SHOE LINE OBTAINED USING BASIC MATERIAL FOR THE UPPERS OF CORK (IN PLACE OF LEATHER UPPERS, LININGS, SOCKS, ACCESSORIES) AND RUBBER