THIS IS A VERY ACTIVE AND CAREFUL FRAMING OF NEW WAYS OF PROVIDING A PRODUCT THAT IS ALWAYS ON LINE NOT ONLY WITH STYLISTIC TRENDS BUT ALSO IN GENERAL WITH CHANGING TIMES. ON THE BASIS OF THE ABOVE, THE MAIN STRATEGIC REQUIREMENTS OF THIS ZONE ARE: — THE DEFINITION OF AN ANTI COUNTERFEITING POLICY AND OF THE IRON AND STEEL SECTOR WILL PROVIDE, THROUGH A SIMPLE AND EFFECTIVE PROCESS INNOVATION, TO PROTECT THE 2 INTERNATIONAL MARKS IN WHICH IT HAS INVESTED AND WHICH IS ONE OF THE MAIN MARKET LEVERS OF THE GIANO; — I WISH TO IDENTIFY AN INNOVATIVE MARKETING POLICY WHICH MAKES IT POSSIBLE TO HIGHLIGHT TO THE FINAL CUSTOMER THE QUALITY OF THE FOOTWEAR PRODUCED BY THE GIANO, THE RICHNESS OF THE MATERIALS AND THE FINISHINGS, IN ORDER TO POSITION THE PRODUCT ON A HIGH BAND AND WITH A USER TARGET IN LINE WITH MARKET ANALYSES PLACING THE MARKS HELD BY G