LAYOUT OF THE SHOPS. THIS NEW LINE BRINGS RADICAL INNOVATION TO THE NEW PRODUCTION TECHNIQUE USED TODAY. THE NEW LAYOUT IS CHARACTERISED BY A LARGE FOOTPRINT ON DESIGN WHICH IS COMPLETELY DETACHED FROM THE CURRENT BUSINESS LINE. THE NEW COLLECTION IS CREATED FOR SERIES PRODUCTION, CONTRARY TO WHAT IS NOW ACHIEVED WITH OUTPUT ONLY AND ENTIRELY CUSTOMISED. THIS MAKES IT POSSIBLE TO ATTACK COMPLETELY NEW MARKETS WHICH, TO DATE, HAS NEVER BEEN AFFECTED. INITIALLY, THE PRODUCT WILL BE INTRODUCED IN A NEW CHAIN OF STOCKINGS WHICH PROVIDES FOR OPENNESS TO BE OPENED BY 2016 OF 15 SHOPS IN ITALY BY. IN 2016 ALONE, PRODUCTION IS EXPECTED TO INCREASE ITS TURNOVER DUE SOLELY TO THE MARKETING OF THE NEW PRODUCT LINE, OF AROUND EUR 200.000 AND MORE THAN EUR 1.000.000 IN 2017, WITH AN INVESTMENT FUND OF OVER 30 % IN. THE PRODUCTION PROCESS IS TO BE