THE PROPOSED PROJECT MUST BE SEEN IN THE CONTEXT OF THE CURRENT MARKET, WHICH, FOLLOWING THE STRONG AND PERSISTENT ECONOMIC CRISIS OF THE LAST FEW YEARS, SEES THE LEATHER AND FASHION SECTORS IN GENERAL IN RESEARCH INTO MATERIALS, STYLISTIC AND DESIGN SOLUTIONS OF INCREASINGLY HIGH QUALITY, WITH A VIEW TO STRENGTHENING ITALIAN ‘MADE IN ITALY’ MARKETS. IN FACT, IN THIS AREA, THE WORLD MARKET MUST BE COMPARED AND THE COMPARISON WITH ASIAN COMPETITORS OPERATING ON THE WORLD MARKET, THROUGH THE APPLICATION OF UNSUSTAINABLE PRICING POLICIES, REQUIRES THE DEVELOPMENT OF INNOVATIVE SOLUTIONS TO ENSURE QUALITY PRODUCTS AND HIGH STANDARDS THAT WILL BE DIVERSIFIED FROM THE CURRENT SUPPLY, WHILE AT THE SAME TIME HAVING A LOW COST COMPARED TO PRODUCTS PRODUCED IN ITALY OF THE LARGE SIGNATURES THAT DOMINATE THE SECTOR. THIS PROPOSAL AIMS TO INTRODUCE INNOVATION, PRODUCT, PROCESS, ORGANISATION, SERVICES AND MARKETING IN A BID.