THE OBJECTIVE OF THE PROJECT IS TO ACQUIRE NEW MARKET SHARES IN NICHE SEGMENTS THROUGH THE DESIGN, DEVELOPMENT AND MARKETING OF A COLLECTION OF INNOVATIVE PRODUCTS AND HIGH TECHNICAL, ENVIRONMENTAL AND FUNCTIONAL PERFORMANCE. AS POINTED OUT ABOVE, IT IS A VERY IMPORTANT MARKET SHARE AT NATIONAL AND INTERNATIONAL LEVEL IN THE MIDDLE SEGMENT, WHICH SEEMS TO HAVE BEEN A VERY IMPORTANT MARKET SHARE AT NATIONAL AND INTERNATIONAL LEVEL, SO IT WOULD BE DIFFICULT TO EXPAND AND TO POSITION ITSELF EXCLUSIVELY IN THIS AREA. ON THE OTHER HAND, FURTHER GROWTH MARGINS CAN BE SEEN AS NEW MARKET NICHES WITH A SPECIFIC AND DEMANDING APPLICATION COMPARED TO CURRENT STANDARDS. IN ORDER TO ACHIEVE THIS, THE PROJECT HAS 2 MAIN ACTIONS: 1.DEVELOPMENT OF A NEW COLLECTION OF HIGHLY DIVERSIFIED PRODUCTS, WITH GREATER ENVIRONMENTAL, FUNCTIONAL AND AESTHETIC PERFORMANCE, AND TARGETED TO ATTACK SPECIFIC SEGMENTS OF YOUR ACTIVITY.