THE PROJECT CONSISTS OF AN INTEGRATED RESPONSE TO THE NEED TO RAISE THE LEVEL OF PREPAREDNESS OF PROFESSIONALS WORKING IN THE AREA OF MATRIMONIAL TOURISM/WEDDING. IF THE SECTORAL OPERATORS UNDERSTAND THE OPPORTUNITITES FROM THIS NEW HIGHLY INECSCIENTA TOURIST SEGMENT, THEY NEED TO INCREASE THEIR LEVEL OF PREPARATION, NOT ONLY IN RELATION TO THE SPECIFIC METIER BUT ALSO IN RELATION TO TRANSVERSAL SKILLS, SUCH AS LANGUAGE SKILLS, WHICH, IN THIS AREA, BECOME ESSENTIAL AND MAY EVEN AFFECT THE LEVEL OF THE TENDER SERVICE TO THE CUSTOMER. WITHIN THIS FRAMEWORK, INNOVATION THAT IS AFFECTING THE TOURISM SECTOR, WHICH IS AFFECTING THE TOURISM SECTOR, MUST BE ACCOMPANIED BY AN INCREASE IN HUMAN RESOURCES, ENTREPRENEURS AND WORKERS.