MTIC circular co-creationMTIC circular co-creation establishes 15 innovation collaborations between companies (providing health and welfare services), research and education institutions (AU and VIA) and hospitals and municipalities in the Central Jutland Region. After the end of the project period, 15 new concepts, prototypes or solutions have been developed, which companies can continue to commercialise and market. Up to 45 small and medium-sized enterprises participate in the innovation collaborations. The companies will undergo a structured and facilitated process in which their joint business page for a new product for the health and welfare sector is screened, assessed and tested in relation to operational needs, development of concept and check of technology, market research and assessment of the possibility of the final product actually being bought and operational in the public health and welfare sector. The product’s global potential and potential for further funding will also be assessed along the way.The project gives companies optimal opportunities to test their ideas and develop new products for the health and welfare sector in close collaboration. The companies are to be found in the intersection of health technology companies and companies working in food, ICT or creative industries.MTIC circular co-creation is a collaboration between Region Central Denmark, Aarhus University, VIA University College and 14 municipalities in Central Denmark Region. The project focuses on involving the knowledge and competences of all relevant parties at the right time in order to develop the best possible new concepts, prototypes, solutions or business models, which can at the same time make operations in the public health and welfare sector more efficient.