In the project, Lifestyle & Design Cluster (LD Cluster) and Erhvervshus Midtjylland (EHM) together with external advisors will help entrepreneurs, networks and small and medium-sized enterprises develop and implement circular business models with a focus on design.LD Cluster and EHM have worked closely together in the former Rethink Business projects with great success for companies in the Central Denmark Region, which is why we continue the cooperation. Outreach work and screening of companiesThecreening work is based on a gross list drawn up in collaboration with the follow-up group, EHM and LD Cluster, after which they are informed about the possibility of participation. The interested companies submit a pre-qualification application, the aim of which is to involve 30 SMEs