In the project, Lifestyle & Design Cluster and the rest of the partner group together with external advisors will help SMEs develop and implement circular business models. In the project, the companies are assisted through some main activities that support the companies and are based on the company’s own DNA and strategy. Activity 1: Outreach work and project maturation. Here, the partner group, the operator and external consultants identify and contact a total of 400 potential SMEs;