The partnership behind Green Circular Conversion in Denmark (hereinafter GCO) will bring Denmark up into a higher green and circular gear. With this project, we want to put Denmark on the map as a nation that not only talks about green transition and circular economy, but broadly and across industries develops and implements business models that make the transition happen. It is not a question of whether we should be sustainable and circular, but about how we get everyone involved in the green and circular transformation.The positive impact of green transition is great. However, there are also major challenges for the individual company that wants to start the transition or start a new company based on a green/circular business model. The GCO project, in collaboration with partners, consultants, Danish and international experts, will try to find the best solutions to help Danish companies identify good circular business opportunities.The partnership behind the project GCO will work with different ways in which SMEs will work with different ways in which SMEs