The purpose of the OPI pool is to support South Danish companies in getting more products across the way from prototype to market, as many products do not reach from the development stage to the market. In this way, the pool will contribute to increased growth, employment and exports for Southern Denmark’s companies. The OPI funds are distributed to smaller collaborative projects where at least three private companies and one public knowledge institution cooperate in the individual projects on testing, adaptation and further development of products and service concepts in the areas of Health and Welfare Innovation, Sustainable Energy and Experience. These co-operations will take place through inter-company cooperation activities. The projects are part of guidance/cooperation with SDU – Department of Entrepreneurship and Relations Management (IER), which contributes with knowledge of the challenges of OPI collaborations, business development, etc. Based on tests on the products, the products are adapted to the needs of customers and users, so that the products can be commercialised and the company can eventually achieve growth in turnover and in number of employees.