The project is a collaborative project in which Västernorrland County Council has been commissioned by the county’s municipalities to coordinate a regional development project to develop service and work trips so that public transport, walking and cycling as well as distance meetings will be the first choice in the situations it is appropriate. The goal is to double the number of public transport journeys by 2020, increase travel by walking and cycle, reduce carbon dioxide emissions from business travel by 30 % and increase public health.