The project aims to give SMEs in Jönköping County the opportunity to develop their company more efficiently by reaching new markets. The overall goal of the project is for participating companies within a three-year period to take the step into new markets in general and Europe in particular. The project will also increase the competitiveness of participating companies in Jönköping County by implementing sustainability/CSR in their operations. The project will lead to increased cooperation in the county between the region’s actors and projects on internationalisation. New methods will be tested for needs analysis with focus on internationalisation. Actors in the business-promoting system must have further developed existing offerings and methods that help reduce barriers for companies to invest in new markets. The project will assist participating companies in designing a sustainability strategy, created based on the individual company’s unique conditions, and more companies will be inspired to dare to think sustainable growth in new markets.