Business Region Gothenburg, Gothenburg & Co. and the Tourist Board Västsverige AB intend to cooperate within the framework of the project in order to strengthen the tourism industry companies in the Gothenburg region. This will be achieved by developing a new collaboration model between these public actors. The model is largely based on existing efforts within each organisation. The implementation parts consist of a combination of the identification, development and launch of new products (i.e. tourist destinations) and business development efforts such as company analyses.