This is a collaborative project between the University of Gothenburg and the University West. The project is based on the idea that university students possess an untapped growth-creating capacity that, in the right context and with some supervision, can lead to the creation of innovative ideas with commercial potential. The project’s core activity is the implementation of a number of workshops, so-called challenge packages, where students from different disciplines will interact together with researchers and industry on a concrete issue. The intention is that these processes may lead to new services, products and startups.