The Innovation Arena Sports, Technology and Health (ITH) is a collaborative project between the University of Gothenburg and Chalmers University of Technology. The project aims to create an innovation arena to strengthen collaboration between academia, institutes, associations, the public sector and small and medium-sized enterprises. Through this physical arena, competitive, innovative and commercializable products and services can be created in sports, technology and health, which contributes to the sustainable growth of SMEs. The project activities consist of ITH being made visible as a arena, offering exchanges of experience and piloting companies to qualified advice and research, and to strengthen collaboration between GU and Chalmers.