The Sustainable Mobility project in Gröna Kronoberg aims to meet the challenges that the transport system entails and through advocacy work in various forms break ingrained patterns and streamline transports. The collaborative actors in this project are seeking funds to develop service and work travel so that walking, bicycle, public transport and distance meetings will be the first choice instead of car traffic, and to develop and coordinate internal and external freight transports for less environmental impact. In the region there is an interest and a demand for the eight municipalities and the Kronoberg County Administrative Board to work together, as shown in the environmental goals announced by the municipalities in January 2017. They have also been involved in the process and the project is anchored in the organisations.