The aim of the project is that SMEs in the tourism industry in Västerbotten have sufficient competitiveness and long-term sustainability, quality assurance and collaboration to achieve success in the ex-port market, with more both national and international visitors as a result. There will be at least 5 business-driven experience centres in Västerbotten with season-adapted quality-produced products on the international market. Sub-targets: Small and medium-sized companies within the tourism industry in Västerbotten have good cooperation through clusters around developed experience centers in the region. Small and medium-sized companies in the tourism industry in Västerbotten have higher international competitiveness due to training in sustainability, quality and export and more developed quality-assured products. Small and medium-sized companies within the tourism industry in Västerbotten have access to international travel retailers through matchmaking and marketing in both digital and traditional channels.