Through close collaboration with the tourism industry in Northern Central Sweden, specifically in Värmland, a need has been identified by skills development regarding digitalisation. What the project intends is to fill a knowledge gap and focus on a challenge for digitalisation. The project aims to problematise and nuance the image of digitalisation and its consequences in order to contribute to effective implementations of “the right form of digital technology in the right context”. It is through deepened understanding that the research can make a contribution. By raising knowledge within the tourism industry and meeting expectations raised by visitors today, entrepreneurs’ competence level can be increased, competitiveness is strengthened and more visitors are attracted. The overall goal of the project is to create new knowledge, interaction, idea generation and synergies between academia and industry through a development and innovation process. Together with tourism companies and ICT companies, the project aims to increase the innovation capacity and competitiveness of the tourism industry’s companies in a national and international market. This also gives companies within ICT the opportunity to establish themselves in a new market. The project goal is to drive knowledge development about place-based digital experiences and to implement at least three development and innovation processes, develop three prototypes and launch a method for co-creating this type of experience within the framework of the region’s specialisation areas. A prototype can mean an idea, a new service, a technical solution or an experience in a digital environment with the aim of enhancing the visitor’s experience. The project contributes to an understanding of how local stories together with the different dimensions of the landscape can be conveyed through new media. The project focuses on the location and its unique conditions and then adds technical perspectives in the form of digital solutions, not the other way around. The first part of the project takes place an inventory of innovations and different methods for player involvement. The project inventory national and international projects to be inspired, learnt and create a basis for collaboration and exchange of experience. Knowledge from inventory is taken to knowledge seminars for the tourism industry in Northern Central Sweden. Here, the project meets entrepreneurs and initiates the process of player involvement, i.e. part two. The project invites in broadly and then lands in a selection of a few companies, microdestinations within the tourism industry. The project also identifies a few companies within ICT. During part three, in-depth studies of the selected locations, microdestinations. Different layers of information and knowledge such as historical documents, maps, local stories through interviews and a mapping of media use take place. This knowledge is created partly about what kind of knowledge exists about the sites, and how companies can create increased values for experiences. The knowledge is integrated into part four, the development and innovation process, where a workshop series with ICT companies and representatives of the microdestinations takes place. Different types of target groups participate with different perspectives on the site. The project builds a working model for interaction with the tourism industry’s actors and ICT companies. The goal is to enhance knowledge, create development and innovation and develop prototypes there. In terms of research, new knowledge is obtained about a working model for digitisation within the hospitality industry in collaboration between research and practice. Both the knowledge generated and the method will benefit the target group and will be able to spread to other target groups within the hospitality industry and ICT. In parallel with workshops, there is a knowledge transfer with input from research on site anchoring, media use, digitalisation, etc. The last and fifth part of the project consists of dissemination of results and conclusions.