Innovation Runway (IRW) has been run since August 2015 as a collaborative project within the regional structural fund programme Småland and Öarna. An innovative initiative programme aimed at small and medium-sized companies in Jönköping County and contributes to renewal and development. The investment has been successful and appreciated; 80 % of the participating companies believe that the project has affected their ambition to continuously work with innovation in their operations. Science Park has, together with its project partners Almi and Jönköping University, built up an innovation process that efficiently generates innovations with great potential to succeed in the market, strengthened the ability to do new business nationally and internationally, and attracted workforce. Within the project, a unique collaboration model for innovation has been created through interaction, where all parties are involved in investing resources and commitment, which promotes innovative thinking and cross-border collaborations. To create a long-term benefit for our regional industry, continued efforts are needed – IRW 2020. By offering SMEs support in its practical change work, the project contributes to a strong and sustainable ability to change. Gradually, an innovation culture is being built up that contributes to increased gender equality and diversity, and influences the ability to attract future talents and new investments to the region.