The overall goal of the project is to drive innovation power and renewal in new and existing companies, thereby helping to build a stronger, future-oriented business sector that is inclusive and attracts expertise, investments and establishments to the region. The project goal is increased collaboration between existing industry, researchers and new business ideas and startups (new companies), and between different industries and areas of expertise and to further develop business support to startups to develop new innovations and more business. An important piece of the puzzle that needs to be strengthened for business and innovation development is collaboration between the existing business community, research and startups. The project will build stadiums to bring them together. The project builds on a growing start-up culture created by current projects within Uminova Innovation, and takes it to the next level, brings together more parties and further develops innovation environments that contribute to the region’s tech hubs. The project develops meeting places and events as well as a working methodology for qualitative meetings between industry, startups and researchers. Collaborations that are expected to provide improved technical and commercial verification of business ideas from research and startups, needs-driven innovation development and a platform for renewal and increased innovation capabilities for existing business. The project aims to develop methods for innovation-driven skills supply for startups and small and medium-sized enterprises, and develop programmes with the participation of industry, develop efforts for preparatory internationalisation, and link global challenges for sustainability. gaming innovation.