The overall goal of the projects is for the manufacturing industry in the Västra Götaland region to increase its competitiveness and profitability through new business models and transition to increasingly attractive, sustainable and circular operations. This is done by addressing, further developing and gathering efforts in West Sweden to create a holistic approach to the development of participating companies. As a coordinating party, Catalyst will direct companies to the various IUC efforts where the greatest benefit is created depending on the input needs. Participating SMEs (SMFs) will be analysed and close support will be offered to develop new ways of working. The project also aims to provide SMEs with access to Innovation and Test environments. The initiative is expected to result in improved utilisation of existing resources and structures both regionally and interregionally.