The overall goal of the project is to increase the rate of innovation for services in regional SMEs (SMF). To enable this, the project intends to increase the knowledge of knowledge actors and innovation support actors in the regional innovation system through close collaboration with the Industrial Dynamics (ID) network and direct efforts to companies. Through the accelerator’s various components such as peer-to-peer learning, thematic workshops, service development labs, the project focuses on increasing the competence and capabilities of companies regarding service innovation, value and service logic. The project is expected to have a tested model for a service innovation accelerator at project conclusions to be continued by the actors included in the ID network. In the long term, the TJIVA project will help to increase the impact of service logic in the innovation system.