The overall goal is to create the best conditions for players to design innovative experiences based on participation and lead to physical visits but also new innovative virtual visits. Project objectives: to strengthen the tourism industry companies in Dalarna’s innovation capacity by enabling innovative experiences to establish a technical platform for gamification of experiences where social innovation and societal challenges are used as driving forces. The project’s milestones: ¿Renewation of the tourism industry’s companies that provide long-term growth – gamification of innovative experiences and accessible APIs (Explanation of concepts see the dictionary at the end of the page.) – Digitised info-points and virtual visitors centers The project will together with Visit Dalarna’s local business developers run the work within the project, thus reaching the local companies. The working method must be inclusive based on structure, symbols, relationships and forms of advice to reach a breadth of companies. The project further develops the technical platform, which forms the basis for innovation-enhancing efforts such as pilots and product development. The project will build relationships with different research environments regionally, nationally and internationally to build an internationally competitive innovation environment. There is a direct link to the regional industry through the project being aimed at companies in the tourism industry. The IT platform enables many companies to use gamification as a tool for developing existing, and creating new, experiences. The platform should be easy to use for companies and increase accessibility for new groups to enjoy experiences. Skills-enhancing efforts are being carried out to increase digital maturity. The result of the project is a simple system that many companies can use to develop the experience itself with the help of gamification. The project also wants to ensure that many of the companies reach an advanced form of digital transformation using Gamification processes. In the long term, the project is expected to contribute to increased growth and increased number of companies in the hospitality industry. The position of the tourism industry nationally and internationally is strengthened by an interaction with the gaming industry, which makes for example cultural and nature experiences available to many more people and cultures. The offer can also be made in many different ways, which increases accessibility and can contribute to better health, the environment, integration and gender equality. With the planned initiative, turnover in the region’s tourism industry is expected to increase in the long term and also have effects in the gaming/visiting industry segment.