Jönköping County is facing great need for structural transformation. The county’s business sector has a relatively low knowledge and technology content in products and services, a low digital transformation rate, a lower degree of sustainability-driven business development and is judged to be low in terms of equal regional growth. At the same time, these factors are identified as crucial for the county’s long-term competitiveness and continued well-being. The challenges they saw in the work with the RUS, and which they thought to have 45 years to work with, are affecting Covid-19, the companies with full force already now. Sharp demands for change are now being made by SMEs’ customers and the world around us. It is expected that products and services with a large knowledge and technology content are expected, that suppliers are digitised and production automated/robotised and that the products produced contribute to strengthening the customers’ brand in terms of sustainability. This project will therefore, through targeted efforts, contribute to strengthening business innovation and change so that the county achieves the overall goal of the county being a long-term sustainable, innovative growth region. The requirements that are set require structural transformation and extensive change processes, which the county’s companies demand support in. Companies need help with external analysis, understand the new requirements and get help on how they can effectively adapt to them and thus use the crisis to not only survive but also strengthen their competitiveness. The automotive industry is one of the most heavily affected industries internationally and that the county’s companies are largely subcontractors have consequences. The industry structure in Jönköping County is a bit special in the fact that the proportion of companies and the proportion of the labour force in the manufacturing industry is still very high and twice as large as in the average counties. The county’s service companies are largely dependent on these as well as the county’s growing logistics industry. Strengthening and supporting the county’s manufacturing industry by supporting the rapid structural transformation required by the pandemic is therefore the single most important factor for the county’s short-term and long-term growth and development. There are additional industries that the project may need to address due to the pandemic. Trade and tourism employ e.g. equal and equal and they also account for a disproportionate share of the so-called entry-level jobs in the labour market. This project makes it possible to step forward and with the help of external analysis, process managers and consultants actively work with companies that have identified a need for change. The pandemic has highlighted and clarified the need for rapid efforts in order to stimulate transition in order to win and consolidate comparative benefits.