The overall objective of the project is to develop sustainable competitiveness among the region’s small and medium-sized enterprises by converting to a circular economy and thereby meeting an increased demand for circular products and services more quickly. The project initiatives are mainly based on two tried and tested methods, Circula and CBMC (Circular Business Model Canvas), which, together with knowledge seminars and study visits of circular companies/premises, were put together for the project to form an activity series in circular transition for SMEs and business promoters/advisors within the support system for SMEs.