Future innovation is aimed at companies that are strong in their everyday lives and want to move on. Achieve one more step through sustainability-driven innovation. With Agenda 2030 as a driving force, the project promises to rethink the future and deliver innovation in new solutions that weave together societal benefits and new business opportunities. An effort that supports the capacity for SMEs to grow in regional, national and international markets. Hands-on methodology and concrete tools develop companies’ ability to lead innovation. In cross-functional innovation processes, solutions that customers demand are developed and have a positive impact on the climate and the environment. Shaping innovation teams is the way to continuity, to bring innovation into everyday life, reach out and scale up on the market. A unique opportunity for companies in Jönköping County to sharpen their competitive and attractiveness. Future companies, which will inspire and challenge other companies to go in the same sustainable direction.