Podlaskie is one of the least developed regions in the European Union. It is therefore a priority to reduce the development gap between Podlask and the richer regions of the European Economic Area. In addition, the external phenomena linked to the coronavirus outbreak, Brexit and the tight trade relations between the United States and China have been aggravated by structural problems. They represent a threat, but also an opportunity for Podlaskie, as they can affect the reconstruction of international supply chains, in particular their geographical shortening and diversification. However, taking advantage of development opportunities involves taking broad and decisive action, including economic promotion. This includes attracting foreign direct investment (FDI), supporting local companies in international expansion or improving the economic image of a given geographical area. Effective economic promotion can contribute to increasing competitiveness and speeding up the development of the region. The response to such defined needs is the “Podlaskie – natural way of development” project, which aims to improve the image of the Podlaskie Voivodship in the area of the economy, to obtain FDI and to promote regional enterprises and the products they produce. In the following part of the proposal (points. IV.3.1) the main and specific objectives will be developed, which cover two main areas: (1) Economic sub-brand – actions aimed at improving the image and, in particular, increasing the investment attractiveness and economic competitiveness of the Podlaskie region as a place to create branded products and services. (2) INVESTMENT + EXPORT – actions aimed at increasing the level of investment in the region and increasing export activity of Podlaskie companies on external markets.