BalBO d.o.o., through this project proposal, intends to promote a company through participation in the world’s biggest fairs RetailEXPO, Olympia, London and the EUROSHP 2020, Dusseldorf trade fairs. With great experience in the graphic and advertising industry, it will offer a European market innovative solutions to the highest qualitative standards. The elaborate marketing approach will show the market for its opportunities and allow for further progress. At the trade fair, the company plans to meet the following objectives: — Increase in new contracted foreign affairs (1 new contract) by 2021 — Increase in internationalisation revenues by 20 % by 2021 — Increase in total revenue from sales by 5.5 % by 2021.