The project aims at the creation of a new integrated cultural tourism product integrated in the city of Zadar through the reconstruction and tourism promotion of fixed cultural goods and the improvement of the management and promotion system of tourist destinations. The project addresses the long-term needs of the City of Zadra and the cultural and cultural institutions for the presentation of culture at a modern, innovative and attractive way, thus raising the competitiveness of the new cultural tourism product, which is a direct incentive for entrepreneurship whose services represent the continuation of the overall tourism offer of Zadar.