The game is characterised by an ageing of the population, with an increase in the number of people suffering from Alzheimer’s and dementia. The ŠKZ is the second county in Croatia in terms of its disease. The lack of non-institutionalised services gives rise to social exclusion and the risk of poverty among those affected and members of their families. The aim of the project is to improve the social inclusion of 40 old dementia coaches and min. 40 members of their families through: the development of innovative social services, the organisation of public campaigns to raise awareness, as well as the training of 20 experts working with dementia.